Vehicle Wraps: Wheeled Promotions

Mobile advertisement is when one displays their name, service or product along with address and contact details. It is also the quickest form of marketing as potential clientele notice it immediately.

From being stuck in traffic to driving a company vehicle, vehicle wraps always make an impression. They catch the attention of people wherever they go by turning heads. A well-designed warp can clearly set a vehicle apart by its unorthodox visual appeal. It is the longest serving brand of advertising with wraps functioning without problems for about four to five years if cared for. They also offer the best return on cash spent for not only businesses but events, products, and services. If you’re looking for the most versatile choice for every dollar spent on effective promotion, wraps are your number 1 choice!

Benefits

To make it easier to understand, here are some benefits of using vehicle wraps and why they are a memorable way of spreading the word about your business.

Grabs Attention: with its visual appeal including bright colors and design, company vehicles are prominent on the road in the midst of traffic. A plain white van, for instance, wouldn’t be able to come to anyone’s attention but a well-designed vehicle wrap is almost instantly noticed.
Wider Audiences: if the fleet is large enough and if company vehicles travel far and often, a business is able to reach tens of thousands per month. With this form of advertising, a much larger audience is reached out to.
Friendly Advertising: print ads and other mediums can interrupt a person, for example, while reading, but vehicle wraps attract the attention without being a nuisance. The message is given off in such a way that it’s not a distraction. Customers respond in a much more positive way to this non-assertive method.
It’s for every business: restaurants, specialists, consultants, healthcare services and construction companies can utilize wraps. They are not limited to specific businesses or industries.

How Much Does It Cost?

Vehicle wraps are proven to be low cost and generate the most number of impressions of all forms of advertising. It is unlike other mediums such as billboards where wraps work like a moving promotion campaign and work twenty-four hours a day all year-round. The rates of impression vary according to the size of the city and the population but a wrap can generate anywhere from thirty to eighty thousand impressions per day. That’s a good number, but if you’re a business, the more the merrier! Small business owners look at an investment of three thousand dollars that would work for five years. Against other forms of publicity for the same duration of time, this is peanuts!

Retrain Tardy Paying Clients to Improve Cash Flow

If you have historically allowed your clients to pay you after thirty or sixty days, you may find it hard to change their habit. Ensure you agree credit terms with your client when you initially set up an account for them to help avoid this issue. Ensure you consider any terms related to late payment fees, interest or even prompt payment discounts.

Communicating your terms and conditions to your clients

When you have agreed terms, re-iterate them to your client in writing so they are aware of when you expect them to pay you. It also makes sense to advise them how non or late payments will be addressed. For example, a three-step process may include: sending them a statement immediately their account falls due; then calling them after seven days overdue, and then referring them to a debt collection specialist after twenty-eight days.

Be firm – it’s your money!

Many small business owners are afraid to ask for payment when its due. They allow their clients to delay paying rather than risking losing clients by appearing “pushy” or too demanding. Be more assertive as your client has already received your service or goods. You’re effectively working for nothing until your paid – a sale is only a sale when you’re paid. The “squeaky wheel gets oiled first” – make sure you’re the important squeaky wheel.

Speeding up slow payers

Have you allowed your clients to pay after thirty days and now you want them to start paying after seven days? Changing their habit make require “baby steps” to improve cash flow.

Contact them much sooner and more frequently than you did previously. Call or email them after fourteen days if they’re used to paying after thirty days. Let them know your invoice is due and politely ask when they will settle your account. Or start putting pressure on a little earlier. A few days before your invoice is due send them a statement and highlight the due date. You could even call them to ensure they have received your invoice. If your client can’t (or won’t) pay your invoice in full consider taking a part-payment and giving them the option to pay in one or two instalments.

So give it a go – retrain your slow paying clients to improve your cash flow. By making a few small changes to your invoicing processes, you will be able to improve cash flow.